Shedevrum is a Yandex service where you can draw whatever comes to mind using neural networks. To announce it, we started with the 20 largest screens in the city and showed familiar places to all citizens through the eyes of AI. The images turned out to be shedevriffic!
MOSCOW BY SHEDEVRUM
DIGITAL
OOH
OOH
YANDEX SHEDEVRUM
2023
awards
RED APPLE
MIXX
MIXX
Case study
The advertising campaign was so well-received by the Moscow Department of Transport that we released a special series dedicated to the Moscow Metro, playing on the famous names of metro stations. The collaboration resulted in a real exhibition at the metro stations.
And we even released a limited series of travel tickets with Shedevrum's design.