We often underestimate our own achievements. It feels like everyone else is doing more, better, faster. But wait! Got a cat? Learned a new recipe? Watched 10,000 videos? That already counts as a win!
To help everyone see their year from a new perspective, we launched the New Year project “I’m the best!”, where Yandex Browser celebrates users for their accomplishments.
To help everyone see their year from a new perspective, we launched the New Year project “I’m the best!”, where Yandex Browser celebrates users for their accomplishments.
I’M THE BEST
DIGITAL
YANDEX BROWSER
2024
Case study
As part of the project, we conducted a video experiment with practicing psychologist Yaroslava Ryndina. In the experiment, she helped participants reflect on their everyday achievements and recognize how even small steps can make a big difference. This gave the campaign a deeper emotional layer, showing that support and acknowledgment are essential for self-confidence.
Audiences loved the seal character from the commercial so much that we've decided to meet their demand and release a real plush toy version of the seal from the ad for sale.