It was 2022. After two pandemic years, the world was facing a new crisis. But while people usually cope with stress by visiting new countries and experiencing new cultures, Russians suddenly found it almost impossible to travel abroad. What could they do? With the help of Yandex Travel, we decided to look for peace of mind traveling within Russia
TOURS TO CULTURES
INTEGRATED
CAMPAIGN
YANDEX TRAVEL
2022
awards
ADCR
RED APPLE
WHITE SQUARE
RED APPLE
WHITE SQUARE
Case study
Commercial
We followed the plots of the lullabies to find folk patterns. They were restored and digitized from household items and enjoyed a second life in animated backgrounds and track covers.
Patterns also decorated a collection of pajamas we released with fashion brands Outlaw Creative, muus, and Ola Ola.
Track covers
You can listen to the lullaby playlist by following this link.
The quintessence of the project was an online guide to the soothing traditions of the 15 peoples. It encompasses traditions, places, dishes, and objects — everything that helps each group find calm and peace. We conducted interviews with local experts and residents, then working with local editors who understand the traditions personally and turned endless transcripts of interviews into unique guides.