What if a school notebook came with cheat codes for learning? For September 1, 2023, we released a collection of notebooks with prompts for YandexGPT, helping children explore AI as a study companion. As Creative Lead, I guided the team in making those prompts both useful and playful, carrying the idea from the printed pages into the digital campaign. A familiar school object became an introduction to a new way of learning.
WORKBOOKS WITH CHEAT-PROMPTS
INTEGRATED
CAMPAIGN
YANDEXGPT
2023
awards
RED APPLE
MIXX
MIXX
Case study
Three types of notebooks were released: grid, lined, and dot-grid.
A collaboration with vertex.cgi studio resulted in us creating viral content on virtual screens. Huge notebooks unfolded on buildings that look like books. The whole internet thought it was real outdoor advertising.
Integration into Roblox to reach the most relevant users - schoolchildren.