Delivery robots became the starting point for a limited-edition sportswear collection by Yandex Museum and Demix. As Creative Lead on the Autonomous Transport team’s side of the collaboration, I helped translate the robots’ familiar character into a collection made for people on the move, developing its creative direction alongside the design, marketing and production teams. Technology met movement — and robots met fashion.
ROBOCROSS
SNEAKERS
YANDEX
2026
The Robocross Team
DESIGN
Denis Mosin — CDO of Yandex Autonomous Transport
Alexey Zabrodin — Senior Communication Designer
Nikita Lychagin — Lead Industrial Designer
Vasilii Ovchinnikov — Creative Lead
Lilia Popovskaya — Creative Director
MARKETING & SOCIAL MEDIA
Polina Grigorieva — Head of HR Marketing
Olga Myasnikova — Head of Recruitment and HR Brand Marketing
Yulia Milyukova — Influencer and Ambassador Relations Producer
Maria Postnova — Senior PR Manager
Anastasia Dujardin — Head of the HRM Content Studio
Alexandra Zhukova — Social Media Manager
Alina Ziganshina — Autonomous Transport Marketing Manager
Daria Gorbunova — Delivery Robot Marketing
Vladislav Verba — Digital PR Manager, Autonomous Transport
Evgenia Chernysheva — PR Lead for Autonomous Transport Projects
Alexander Startsev — Head of PR Communications, Autonomous Transport
Svetlana Sokolova — Autonomous Transport Brand Development Team
PRODUCTION
Larisa Myakinina — Head of the Yandex Museum Store Team
Lyudmila Yudaeva — Production Producer, Yandex Museum
YANDEX MUSEUM
Rasim Khabibulin — Head of Operations, Yandex Museum Store
Timur Kolobanov — Yandex Museum Store Administrator
Alexey Luri — Project Producer
Natalia Novikova — Director, Yandex Museum
SPORTMASTER
Vladimir Perepelkin — Art Director
Valeria Ananich — Marketing & PR
Anna Labutina — Project Producer
DESIGN
Denis Mosin — CDO of Yandex Autonomous Transport
Alexey Zabrodin — Senior Communication Designer
Nikita Lychagin — Lead Industrial Designer
Vasilii Ovchinnikov — Creative Lead
Lilia Popovskaya — Creative Director
MARKETING & SOCIAL MEDIA
Polina Grigorieva — Head of HR Marketing
Olga Myasnikova — Head of Recruitment and HR Brand Marketing
Yulia Milyukova — Influencer and Ambassador Relations Producer
Maria Postnova — Senior PR Manager
Anastasia Dujardin — Head of the HRM Content Studio
Alexandra Zhukova — Social Media Manager
Alina Ziganshina — Autonomous Transport Marketing Manager
Daria Gorbunova — Delivery Robot Marketing
Vladislav Verba — Digital PR Manager, Autonomous Transport
Evgenia Chernysheva — PR Lead for Autonomous Transport Projects
Alexander Startsev — Head of PR Communications, Autonomous Transport
Svetlana Sokolova — Autonomous Transport Brand Development Team
PRODUCTION
Larisa Myakinina — Head of the Yandex Museum Store Team
Lyudmila Yudaeva — Production Producer, Yandex Museum
YANDEX MUSEUM
Rasim Khabibulin — Head of Operations, Yandex Museum Store
Timur Kolobanov — Yandex Museum Store Administrator
Alexey Luri — Project Producer
Natalia Novikova — Director, Yandex Museum
SPORTMASTER
Vladimir Perepelkin — Art Director
Valeria Ananich — Marketing & PR
Anna Labutina — Project Producer